Diwan free essay sample

1. Give examples of needs, wants and demands that Diwan’s customers demonstrate, differentiating each of these three concepts Before launch of Diwan, bookstores in Egypt had limited selection of books that’s why book-hungry individual were had two choices to gets their need for reading by purchasing from other country or waiting for annual international book fair to purchase their yearlong book needs. Diwan worked on satisfying customer needs for gaining knowledge and reading by offering them bookstore with wide range of book varieties. Moreover, Diwan worked to extend their job to satisfy their customer’s wants by creating culture retail experience which offers a lot of activities for children and adults in addition to serve book-hungry populations. Diwan worked on meeting their customers’ demands by offering a lot of services which include extensive selection of books for different categories, multimedia offers like audio books and DVD, in addition every branch has stationary section that offers products from local international suppliers. We will write a custom essay sample on Diwan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Needs: state of felts deprivation , they include basic physical needs, social needs and individual needs. Ex. Diwans customer needs are to improve themselves and to be fulfilled and satisfied culturally and intellectually. Wants: Form that needs take as they are shaped by culture and individual personality Ex. Diwans customer wants to have a wider selection of books. they were Hungary for up to date books. and the only way to obtain those kind of books were either travelling or waiting for the annual international book fair. this way was relatively more expensive though. Demands: Wants backed by buying power Ex. They demanded a book store that can offer a wider selection of books that werent possible to reach in Egypt. 2. In details, describe all facets of Diwan’s product offering. Diwan product offering includes the following:- †¢ Extensive selections in Arabic/English/French in different categories such as the arts history †¢ Multimedia section which offers audio books, DVD, music CDs PC games for children and adults. †¢ Stationary section that offers products from local international suppliers. †¢ Others services such as book binding, children activities, gift wrapping, services for school, event hosting and used books exchanges. †¢ Delivery service. †¢ Loyalty program using loyalty cards which allow customers to accumulate points based on their purchases. †¢ Diwan have its own website in which offers several features such discussion forums and book clubs. Services offered by Diwan include, first, an extensive selection of books in Arabic, English , French and German in many different categories. Secondly, a multimedia section offers audio books ,DVDs , educational CD-ROMs, music CDs , and PC games for both children and adults. in addition, Diwan offers more than just new multimedia releases; it also offers classics which arent easily found in the Egyptian market. Also, Diwan has a stationary section in every branch that offers products from local and international suppliers, artistic calendars, bookmarks, and notebooks. Last but not least , Diwan offers variety of other services such as book binding , childrens activities , corporate gifts and services, gift wrapping, services for schools (including field trips, supplying books for school libraries),event hosting and used book exchanges.